{"id":13578,"date":"2016-07-29T08:15:55","date_gmt":"2016-07-29T08:15:55","guid":{"rendered":"http:\/\/eduweb.es?page_id=13578"},"modified":"2023-09-28T10:01:48","modified_gmt":"2023-09-28T08:01:48","slug":"gestio-de-continguts","status":"publish","type":"page","link":"https:\/\/www.eduweb.es\/ca-ES\/gestio-de-continguts\/","title":{"rendered":"Gesti\u00f3 de continguts"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:78px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-upload fas circle-yes fusion-text-flow\" style=\"--awb-circlebordersize:1px;--awb-font-size:140.8px;--awb-width:281.6px;--awb-height:281.6px;--awb-line-height:279.6px;--awb-margin-right:80px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Gesti\u00f3 de continguts<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Assegura&#8217;t que el contingut del teu web est\u00e0 perfectament constru\u00eft per a una m\u00e0xima llegibilitat, comprensi\u00f3 i una bona experi\u00e8ncia d&#8217;usuari<\/p>\n<ul>\n<li>El contendo \u00e9s el rei i tens pocs segons per a captar l&#8217;inter\u00e8s. Gestiona-ho professionalment.<\/li>\n<li>El teu contingut correctament tractat millora el teu r\u00e0nquing en google.<\/li>\n<li>Un flux constant i actualitzat millora l&#8217;experi\u00e8ncia d&#8217;usuari.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:6px;--button-border-radius-top-right:6px;--button-border-radius-bottom-right:6px;--button-border-radius-bottom-left:6px;\" target=\"_self\" href=\"https:\/\/www.eduweb.es\/ca-ES\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PARLEM ?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color1);--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:110px;--awb-margin-bottom:110px;--awb-background-color:var(--awb-custom_color_3);--awb-flex-wrap:wrap;\" ><div class=\"awb-background-mask\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%221920%22%20height%3D%22954%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cg%20clip-path%3D%22url%28%23prefix__clip0_58_109%29%22%20fill%3D%22rgba%28159%2C204%2C69%2C1%29%22%3E%3Cpath%20d%3D%22M1020.86%20519.766c6.47-11.566%2022.45-20.942%2035.71-20.942h375.02c30.93%200%2043.77%2021.877%2028.68%2048.863L1204.02%201006H749l271.86-486.234zM1755.66%20419.989c6.47-11.664%2022.45-21.12%2035.7-21.12h391.65c26.5%200%2037.5%2018.912%2024.57%2042.24L1923%20954h-463.62l296.28-534.011z%22%2F%3E%3Cpath%20d%3D%22M1371.86%20126.941c6.47-11.565%2022.46-20.941%2035.71-20.941h376.02c30.93%200%2043.77%2021.877%2028.68%2048.863L1371%20954H914.98l456.88-827.059z%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22prefix__clip0_58_109%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h1920v954H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E);opacity: 0.15 ;transform: scale(1, 1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:70px;--awb-spacing-left-large:2.304%;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">5 REGLES PER AL M\u00c0RQUETING DE CONTINGUTS<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color4);\"><p>Les constants actualitzacions de google i el seu algorisme fan dif\u00edcil saber que estrat\u00e8gies SEU s\u00f3n les correctes i quals no. per\u00f2 hi ha una estrat\u00e8gia que continua sent clarament del gust de google i ser\u00e0 premiada i \u00e9s el CONTINGUT BEN TRACTAT<\/p>\n<p>Google ha deixat clara que la seva visi\u00f3 a llarg termini \u00e9s premiar a llocs \u00fatils i amb autoritat en els resultats de cerca naturals. Aix\u00f2 significa que \u00e9s cr\u00edtic per a les p\u00e0gines web proporcionar contingut valu\u00f3s i informatiu que ajudi a construir bones relacions amb els seus usuaris.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-body-color:var(--awb-color2);--awb-title-color:var(--awb-custom_color_1);--awb-iconcolor:var(--awb-custom_color_2);--awb-hover-accent-color:var(--awb-custom_color_1);--awb-circle-hover-accent-color:transparent;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-custom_color_2);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:26px;line-height:31px;\"> 1. Invertir temps en la comprensi\u00f3 de les necessitats de la teva audi\u00e8ncia<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<div class=\"traductor-textarea form-group\">\n<div class=\"textarea-desti col-xs-12 col-sm-6\">\n<div class=\"form-control second-textarea\">Els textos del teu web poden ser molt informatius i els teus v\u00eddeos visualment impressionants, per\u00f2 podrien no atreure tr\u00e0nsit a la teva p\u00e0gina web si no compleixen amb les necessitats i els desitjos del teu p\u00fablic potencial.<\/p>\n<p>Per a determinar el tipus de contingut que el teu p\u00fablic prefereix, observa que tipus d&#8217;articles s\u00f3n populars en els blogs del teu sector, identifica el contingut que es comparteix amb freq\u00fc\u00e8ncia en perfils de xarxes socials dels teus lectors o pregunta&#8217;ls sobre els seus temes favorits. Tamb\u00e9 pots buscar en les teves \u00faltimes publicacions quins temes van atreure el major nombre de reaccions en termes de Facebook &#8220;m&#8217;agrada&#8221;, comentaris en el blog o altres indicadors socials&#8230; Amb aix\u00f2, planifica les teves futures campanyes.<\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"traductor-checkbox form-group\">\n<div class=\"row\">\n<div class=\"col-sm-5\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-custom_color_2);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:26px;line-height:31px;\">2. Dedica recursos a la teva estrat\u00e8gia de m\u00e0rqueting de continguts<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Generar bon contingut no succeeix per casualitat. Una vegada que hagis identificat els temes que seran m\u00e9s interessant per als teus lectors, inverteix el temps i diners que pugui ser necessari per a implementar la teva estrat\u00e8gia de m\u00e0rqueting de continguts.<\/p>\n<p>Fins i tot si ets capa\u00e7 de crear el teu propi contingut perqu\u00e8 ets un escriptor de talent, fas bones infografias o ets un bon productor de v\u00eddeo, necessitar\u00e0s gestionar el teu temps i agenda per a generar-lo.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-custom_color_2);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:26px;line-height:31px;\">3. Establir alts est\u00e0ndards editorials<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Assegura&#8217;t que la qualitat \u00e9s alta a mesura que desenvolupes textos, blogs, v\u00eddeos etc. en la teva campanya de m\u00e0rqueting de continguts. Com a propietari del teu negoci, \u00e9s f\u00e0cil baixar els standares de qualitat quan t&#8217;enfrontes amb altres prioritats i limitacions de temps i de diners.<\/p>\n<p>Pots tenir la temptaci\u00f3 de generar contingut mediocre simplement per a complir amb el calendari establert. Per\u00f2 el contingut mediocre pot danyar la teva marca i costar-te usuaris i vendes. Una disminuci\u00f3 constant en el tr\u00e0nsit del teu web o la baixa interacci\u00f3 del teu usuaris pot ser el senyal que el teu nivell de qualitat en el contingut ha baixat. Establir normes d&#8217;edici\u00f3 espec\u00edfiques i complir-les rigorosament \u00e9s primordial, ja sigui creant el contingut en la teva empresa o contractant empreses externes per a generar-lo.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-custom_color_2);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:26px;line-height:31px;\">4. Construir una pres\u00e8ncia en els canals socials<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>L&#8217;\u00e8xit d&#8217;una estrat\u00e8gia de m\u00e0rqueting de continguts dep\u00e8n en gran manera de l&#8217;intercanvi social entre els\u00a0 ususarios\u00a0 de la teva comunitat. Aix\u00ed que no et sents i esperis que els teus lectors difonguin el contingut que tant de temps\u00a0 has invertit a generar. Es proactiu en la construcci\u00f3 de la teva pres\u00e8ncia en les xarxes socials.<\/p>\n<p>Per a aix\u00f2, haur\u00e0s de dedicar regularment\u00a0temps per a connectar amb els teus usuaris reals i potencials en les xarxes socials, especialment Facebook i Twitter i\u00a0 evita ser massa promocional. Prova primer a participar de manera natural amb els membres de la teva comunitat. Despr\u00e9s planta les llavors generant el millor contingut quan sentis que pot proporcionar beneficis clars als teus followers. Per\u00f2 si veus una disminuci\u00f3 en el nombre de seguidors, reevalua la teva estrat\u00e8gia.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-custom_color_2);\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row content-box-column-last\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:26px;line-height:31px;\">5. Ser consistent<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Oblida&#8217;t que cada pe\u00e7a de contingut que cre\u00efs arribi a ser viral o generi un inter\u00e8s significatiu en el teu web. Moltes vegades encara que s&#8217;hagi planejat i elaborat perfectament no t\u00e9 la repercussi\u00f3 esperada.<\/p>\n<p>\u00c9s molt important que no et desanimis. Tracta de mantenir un horari constant de creaci\u00f3 de continguts. Mitjan\u00e7ant la producci\u00f3 regular de nous continguts, augmentar\u00e0s la probabilitat d&#8217;encertar i fer-ho viral. Sent constant desenvolupar\u00e0s una reputaci\u00f3 en el teu sector, ja que els teus lectors s&#8217;acostumaran a veure el teu nom amb freq\u00fc\u00e8ncia en internet.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-13578","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/13578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/comments?post=13578"}],"version-history":[{"count":3,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/13578\/revisions"}],"predecessor-version":[{"id":19925,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/13578\/revisions\/19925"}],"wp:attachment":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/media?parent=13578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}