{"id":12214,"date":"2016-02-25T12:25:01","date_gmt":"2016-02-25T12:25:01","guid":{"rendered":"http:\/\/eduweb.es?page_id=12214"},"modified":"2023-09-27T17:39:49","modified_gmt":"2023-09-27T15:39:49","slug":"marketing-xarxes-socials","status":"publish","type":"page","link":"https:\/\/www.eduweb.es\/ca-ES\/marketing-xarxes-socials\/","title":{"rendered":"Marketing a Xarxes Socials"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-thumbs-up fas circle-yes\" style=\"--awb-circlebordersize:1px;--awb-font-size:140.8px;--awb-width:281.6px;--awb-height:281.6px;--awb-line-height:279.6px;--awb-margin-top:0;--awb-margin-right:0;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:center;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:60%;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Marketing a Xarxes Socials \u2013 Social Media<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><h4>Arriba i amplia f\u00e0cilment a la teva audi\u00e8ncia a trav\u00e9s del m\u00e0rqueting en xarxes socials<\/h4>\n<ul>\n<li>Converteix-te en un l\u00edder d&#8217;opini\u00f3 per al teu n\u00ednxol de mercat<\/li>\n<li>Estigues al corrent de les converses sobre el teu sector i de la teva empresa<\/li>\n<li>Augmenta el boca-orella de la teva empresa<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:6px;--button-border-radius-top-right:6px;--button-border-radius-bottom-right:6px;--button-border-radius-bottom-left:6px;\" target=\"_self\" href=\"https:\/\/www.eduweb.es\/ca-ES\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PARLEM ?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:35px;--awb-margin-top:16px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-custom_color_6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h1 style=\"text-align: center; font-size: 30px !important; color: #fff !important;\">PROC\u00c9S DE DESENVOLUPAMENT EN EL M\u00c0RQUETING EN XARXES SOCIALS<\/h1>\n<p style=\"text-align: center; font-size: 17px !important; line-height: 24px !important; color: #b1b1b1 !important;\">El nostre proc\u00e9s de gesti\u00f3 de m\u00e0rqueting en xarxes socials assegura a la teva empresa una campanya adaptada als objectius espec\u00edfics del teu negoci.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-1\" style=\"--awb-border-bottom:1px solid #27485b;--awb-spacer-height:1px;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-icon-color:var(--awb-custom_color_5);\"><div class=\"fusion-section-separator-svg\"><div class=\"divider-candy-arrow bottom\" style=\"top:0px;border-top-color: #27485b;\"><\/div><div class=\"divider-candy bottom\" style=\"bottom:-21px;border-bottom:1px solid #27485b;border-left:1px solid #27485b;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:left top;--awb-background-repeat:repeat;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" data-bg=\"http:\/\/www.eduweb.es\/wp-content\/uploads\/2016\/02\/bg-section-1.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#ebeaea;--awb-background-color:#ffffff;--awb-border-color:#a8a8a8;--awb-active-border-color:var(--awb-custom_color_3);\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-cf5d4659cf587cd0538\" aria-selected=\"true\" id=\"fusion-tab-fase1\" href=\"#tab-cf5d4659cf587cd0538\"><h4 class=\"fusion-tab-heading\">FASE 1<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-e0b20fe496787c6d71e\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase2\" href=\"#tab-e0b20fe496787c6d71e\"><h4 class=\"fusion-tab-heading\">FASE 2<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-075d67338b6fc8905b3\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase3\" href=\"#tab-075d67338b6fc8905b3\"><h4 class=\"fusion-tab-heading\">FASE 3<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-6241df9ab122ff3cdbd\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase4\" href=\"#tab-6241df9ab122ff3cdbd\"><h4 class=\"fusion-tab-heading\">FASE 4<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-cf5d4659cf587cd0538\" aria-selected=\"true\" id=\"mobile-fusion-tab-fase1\" href=\"#tab-cf5d4659cf587cd0538\"><h4 class=\"fusion-tab-heading\">FASE 1<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase1\" id=\"tab-cf5d4659cf587cd0538\">\n<h1 style=\"text-align: center; font-size: 40px !important;\">DESCOBRIMENT<\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #999999;\">Aprenem sobre el negoci, la p\u00e0gina web i la compet\u00e8ncia del nostre client amb la finalitat de tenir una informaci\u00f3 clara que pugui ser utilitzada en les altres etapes del projecte<\/span><\/h1>\n<h2>Brief del projecte<\/h2>\n<p>Tenir la informaci\u00f3 del negoci, els objectius del client i qualsevol altra informaci\u00f3 i documentaci\u00f3 necess\u00e0ria per a ser aplicades en totes les etapes del projecte.<\/p>\n<h2>Investigaci\u00f3 a l&#8217;audi\u00e9ncia<\/h2>\n<p>Utilitzem diferents eines per a identificar grand\u00e0ries d&#8217;audi\u00e8ncia sobre la base de paraules clau, interessos i factors d&#8217;influ\u00e8ncia<\/p>\n<h2>Auditoria Social<\/h2>\n<p>Crear base de refer\u00e8ncia per a actuar a nivell social-mitjana sobre la base de les dades de l&#8217;an\u00e0lisi<\/p>\n<h2>An\u00e0lisi competitiva<\/h2>\n<p>Analitzar a la compet\u00e8ncia i a les xarxes en qu\u00e8 estan actius. Ens basem en les paraules clau del sector en q\u00fcesti\u00f3 i en entrevistes amb el nostre client<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-e0b20fe496787c6d71e\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase2\" href=\"#tab-e0b20fe496787c6d71e\"><h4 class=\"fusion-tab-heading\">FASE 2<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase2\" id=\"tab-e0b20fe496787c6d71e\">\n<h1 style=\"text-align: center; font-size: 40px !important;\">ESTRATEGIA<\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #999999;\">Crear una estrategia Social Media y un plan de proyecto que describa claramente etapas de ejecuci\u00f3n y genere objetivos de negocio medibles para perfiles creados de redes sociales y el contenido compartido<\/span><\/h1>\n<h2>Estrategia de perfil<\/h2>\n<p>Documento con plan de acciones concretas para introducir cambios en los perfiles de las distintas redes<\/p>\n<h2>Estrategia de participaci\u00f3n<\/h2>\n<p>Crear reglas para llegar a los consumidores dentro y fuera de la comunidad social del cliente. Desarrollar un plan para llegar a personas influyentes para aprovechar sus redes de distribuci\u00f3n de contenidos<\/p>\n<h2>Planificacion mediciones<\/h2>\n<p>Generar objetivos medibles a corto y largo plazo con el fin de evaluar adecuadamente el rendimiento de la campa\u00f1a<\/p>\n<h2>Estrategia de contenidos<\/h2>\n<p>Crear programaci\u00f3n y calendario para los contenidos que ser\u00e1n publicados en cada red social y en cada perfil<\/p>\n<h2>Publicidad en redes sociales<\/h2>\n<p>Desarrollar un plan de publicidad y presupuesto para las redes apropiadas. Definimos objetivos cada parte del plan ya sea crecimiento de la comunidad, participaci\u00f3n de la comunidad, generaci\u00f3n de leads, conversiones etc.<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-075d67338b6fc8905b3\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase3\" href=\"#tab-075d67338b6fc8905b3\"><h4 class=\"fusion-tab-heading\">FASE 3<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase3\" id=\"tab-075d67338b6fc8905b3\">\n<h1 style=\"text-align: center; font-size: 40px !important;\">EJECUCI\u00d3N DE LA CAMPA\u00d1A<\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #999999;\"><br \/>\nPoner en pr\u00e1ctica las recomendaciones de la estrategia de perfil y de contenido durante las diferentes fases para poder alcanzar los objetivos<\/span><\/h1>\n<h2>Implementaci\u00f3n de contenido<\/h2>\n<p>Implementar ya online las mejores acciones de estrategia de contenido y marketing en redes sociales y distribuir los contenidos a las redes apropiadas<\/p>\n<h2>Implementaci\u00f3n de publicidad<\/h2>\n<p>Generar campa\u00f1as de publicidad basadas en la estrategia publicitaria definida. Si es necesario, ajustar la estrategia con el presupuesto del cliente<\/p>\n<h2>Community Management<\/h2>\n<p>Siguiendo la estrategia antes definida, interactuar con los usuarios y personas influyentes en las redes sociales<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-6241df9ab122ff3cdbd\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase4\" href=\"#tab-6241df9ab122ff3cdbd\"><h4 class=\"fusion-tab-heading\">FASE 4<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase4\" id=\"tab-6241df9ab122ff3cdbd\">\n<h1 style=\"text-align: center; font-size: 40px !important;\">AN\u00c1LISIS E INFORME<\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #999999;\"><br \/>\nPlan de presentaci\u00f3n de informes peri\u00f3dicos que incluye el an\u00e1lisis de rendimiento de la campa\u00f1a, seguimiento de objetivos y ajuste del proyecto a partir de los resultados<\/span><\/h1>\n<h2>Informe de rendimiento mensual<\/h2>\n<p>Documentar el estado actual de los objetivos, m\u00e9tricas de campa\u00f1a, tareas completadas y plan para el mes siguiente<\/p>\n<h2>Informe trimestral<\/h2>\n<p>Visi\u00f3n global de la campa\u00f1a y ajustes en el plan del proyecto en base a los resultados obtenidos<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-background-blend-mode:overlay;--awb-border-sizes-top:1ppx;--awb-border-sizes-bottom:1ppx;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#c6c6c6;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:65px;--awb-padding-bottom:50px;--awb-background-color:rgba(221,221,221,0.99);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h1 style=\"text-align: center; font-size: 32px !important;\">ENS APROFITEM DE LES XARXES SOCIALS PER A ATREURE AL TEU P\u00daBLIC I AUGMENTAR LES VENDES<\/h1>\n<h4 style=\"text-align: center;\">Les campanyes en xarxes socials milloren la teva posici\u00f3 en cercadors com Google, milloren la teva marca, venen els teus productes, atreuen tr\u00e0nsit al teu web i poden ajudar-te a guanyar nous clients i atendre els actuals.<\/h4>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;\"><h4>Involucrar als clients en converses significatives<\/h4>\n<p>Les empreses no poden permetre&#8217;s el luxe de ser arrogants. En l&#8217;era de les xarxes socials, les empreses han d&#8217;estar obertes a les converses amb els seus clients. \u00c9s important saber el que els agrada, la qual cosa odien i les idees fresques que puguin tenir.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;\"><h4>Involucrar als clients en converses significatives<\/h4>\n<p>Les empreses no poden permetre&#8217;s el luxe de ser arrogants. En l&#8217;era de les xarxes socials, les empreses han d&#8217;estar obertes a les converses amb els seus clients. \u00c9s important saber el que els agrada, la qual cosa odien i les idees fresques que puguin tenir.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;\"><h4>Usar els mitjans socials per a proporcionar ofertes i descomptes exclusius<\/h4>\n<p>La gent est\u00e0 sempre buscant ofertes i les xarxes socials ofereix a les empreses l&#8217;oportunitat d&#8217;oferir promocions exclusives per als seus clients m\u00e9s fidels. No sols es pot arribar a una audi\u00e8ncia captiva amb cada oferta, a m\u00e9s es pot mesurar l&#8217;\u00e8xit de la campanya.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;\"><h4>Proveir serveis d&#8217;atenci\u00f3 al client de manera instant\u00e0nia.<\/h4>\n<p>Les xarxes socials permeten a les empreses afrontar de manera instant\u00e0nia el servei d&#8217;atenci\u00f3 al client. Aix\u00f2 es pot fer directament oferint canals clars als clients per a registrar les seves queixes, inquietuds i suggeriments. Tamb\u00e9 es pot fer de manera proactiva, mitjan\u00e7ant el control del que es diu sobre la teva marca en internet.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;\"><h4>Posa un rostre hum\u00e0 a una gran empresa.<\/h4>\n<p>Grans corporacions poden semblar monol\u00edtiques i impersonals al p\u00fablic en general. Posar un rostre hum\u00e0 a una empresa, pot trencar aquest mur i fer-la molt m\u00e9s accessible al p\u00fablic en general.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:left top;--awb-background-repeat:repeat;--awb-border-sizes-top:1ppx;--awb-border-sizes-bottom:1ppx;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#c6c6c6;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:65px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" data-bg=\"http:\/\/www.eduweb.es\/wp-content\/uploads\/2016\/02\/bg-section-1.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:center;\"><h1 style=\"text-align: center; font-size: 32px !important;\">ERRORS COMUNS EN EL M\u00c0RQUETING DE XARXES SOCIALS<\/h1>\n<h4>Les persones es connecten entre si m\u00e9s que mai en qualsevol xarxa social, participen en converses sobre la teva marca i el teu sector. Aix\u00f2 poden ser una mica aclaparador i produir vertigen&#8230; No cometis els t\u00edpics errors.<\/h4>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:center;\"><h3>Fer cas om\u00eds de tot i de tots<\/h3>\n<p>Les xarxes socials i els blogs s\u00f3n dos de les activitats en l\u00ednia m\u00e9s populars, superant a altres com l&#8217;email. El 67% dels usuaris visiten comunitats en l\u00ednia i el 10% de tot el temps en internet \u00e9s dedicat a xarxes socials. Es pot estar parlant de la teva marca di\u00e0riament. Prendre&#8217;s temps a escoltar \u00e9s b\u00e0sic perqu\u00e8 tot aquest esfor\u00e7 i inversi\u00f3 es converteixi en \u00e8xit.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;background:radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:center;\"><h3>Creure que el m\u00e0rqueting en xarxes socials \u00e9s &#8220;poci\u00f3 m\u00e0gica&#8221; barata i r\u00e0pida<\/h3>\n<p>Els empresaris ho volen tot (coneixement de la marca, record, boca orella, m\u00e9s vendes) i ho volen r\u00e0pid. El mercat digital requereix paci\u00e8ncia i temps. No es pot accedir a una xarxa social en l\u00ednia i obtenir beneficis d&#8217;ella tret que es prengui el temps adequat per a respondre a les persones adequades, connectar, compartir, construir i cr\u00e9ixer.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;background:radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #d2d2d2 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:center;\"><h3>Creure que qualsevol persona nascuda amb internet \u00e9s capa\u00e7 de dissenyar, executar i mantenir una campanya en xarxes socials<\/h3>\n<p>No es tracta de domini tecnol\u00f2gic o si vas cr\u00e9ixer en l&#8217;era digital, sin\u00f3 d&#8217;una estrat\u00e8gia efectiva. No hi ha una un \u00fanic m\u00e8tode. Es tracta de saber si triem YouTube sobre Facebook o ens concentrem en un blog en lloc de Twitter. Qualsevol bon negoci ha de centrar-se en afegir valor perqu\u00e8 els seus consumidors siguin fidels i finalment comprin els teus productes o serveis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-12214","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/12214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/comments?post=12214"}],"version-history":[{"count":27,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/12214\/revisions"}],"predecessor-version":[{"id":19888,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/12214\/revisions\/19888"}],"wp:attachment":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/media?parent=12214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}