{"id":12199,"date":"2016-02-25T12:10:57","date_gmt":"2016-02-25T12:10:57","guid":{"rendered":"http:\/\/eduweb.es?page_id=12199"},"modified":"2023-09-28T09:51:44","modified_gmt":"2023-09-28T07:51:44","slug":"marketing-de-pagament-per-click","status":"publish","type":"page","link":"https:\/\/www.eduweb.es\/ca-ES\/marketing-de-pagament-per-click\/","title":{"rendered":"Marketing de pagament per click"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-hand-point-up far circle-yes\" style=\"--awb-circlebordersize:1px;--awb-font-size:140.8px;--awb-width:281.6px;--awb-height:281.6px;--awb-line-height:279.6px;--awb-margin-top:0;--awb-margin-right:0;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:center;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:60%;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">PPC &#8211; M\u00e1rketing de pagament per clic<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><h4>Augmenta el tr\u00e0nsit rellevant al teu web a trav\u00e9s de publicitat de pagament en cercadors.<\/h4>\n<ul>\n<li>Treu avantatge de la demanda existent per als teus productes i serveis amb el m\u00e0rqueting de pagament per clic.<\/li>\n<li>Paga nom\u00e9s pel tr\u00e0nsit rellevant: segmenta geogr\u00e0ficament, tria els dies de la setmana, hores del dia, paraules clau, etc.<\/li>\n<li>Tria un pressupost fix setmanal o mensual.<\/li>\n<li>Amb un bon redactat de l&#8217;anunci evita respostes err\u00f2nies.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:6px;--button-border-radius-top-right:6px;--button-border-radius-bottom-right:6px;--button-border-radius-bottom-left:6px;\" target=\"_self\" href=\"https:\/\/www.eduweb.es\/ca-ES\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PARLEM ?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#ebeaea;--awb-background-color:#ffffff;--awb-border-color:#a8a8a8;--awb-active-border-color:var(--awb-custom_color_3);\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-da872bd7f1a16dcd9d5\" aria-selected=\"true\" id=\"fusion-tab-fase1\" href=\"#tab-da872bd7f1a16dcd9d5\"><h4 class=\"fusion-tab-heading\">FASE 1<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ff5c4c88a031ed0ef67\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase2\" href=\"#tab-ff5c4c88a031ed0ef67\"><h4 class=\"fusion-tab-heading\">FASE 2<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-34510269f5eb815641e\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase3\" href=\"#tab-34510269f5eb815641e\"><h4 class=\"fusion-tab-heading\">FASE 3<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ea5c7400507b5a33326\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase4\" href=\"#tab-ea5c7400507b5a33326\"><h4 class=\"fusion-tab-heading\">FASE 4<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-bbe603c8be5e927caa0\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-fase5\" href=\"#tab-bbe603c8be5e927caa0\"><h4 class=\"fusion-tab-heading\">FASE 5<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-da872bd7f1a16dcd9d5\" aria-selected=\"true\" id=\"mobile-fusion-tab-fase1\" href=\"#tab-da872bd7f1a16dcd9d5\"><h4 class=\"fusion-tab-heading\">FASE 1<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase1\" id=\"tab-da872bd7f1a16dcd9d5\">\n<h1 style=\"text-align: center; font-size: 40px !important;\"><span style=\"color: #60697a;\">DESCOBRIMENT<\/span><\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #60697a;\">Aprenem sobre el negoci, la p\u00e0gina web i la compet\u00e8ncia del client amb la finalitat de tenir una informaci\u00f3 clara que pugui ser utilitzada en les altres etapes del projecte.<\/span><\/h1>\n<h2>Br\u00edfing del projecte<\/h2>\n<p>Definir la informaci\u00f3 del negoci i els objectius del client, juntament amb tota la informaci\u00f3 necess\u00e0ria per al proc\u00e9s de descobriment.<\/p>\n<ol>\n<li>An\u00e0lisi<\/li>\n<li>Pressupost<\/li>\n<li>Objectius de negoci<\/li>\n<li>Credencials<\/li>\n<li>Audi\u00e8ncia<\/li>\n<li>Ubicaci\u00f3 geogr\u00e0fica<\/li>\n<\/ol>\n<h2>Auditoria PPC<\/h2>\n<p>Crear una base de refer\u00e8ncia per al rendiment PPC actual de la p\u00e0gina web basada en analytics, landing pages i les estad\u00edstiques de campanya actuals.<\/p>\n<h2>Cerca de keyboards<\/h2>\n<p>Definir possibles paraules clau sobre la base dels objectius de negoci descrites en el brief i les oportunitats que es troben en l&#8217;Auditoria de PPC.<\/p>\n<h2>An\u00e0lisi competitiva<\/h2>\n<p>Definir els competidors de PPC i el text de l&#8217;anunci basat en la cerca de paraules clau i determinar \u00e0rees d&#8217;oportunitat i risc.<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ff5c4c88a031ed0ef67\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase2\" href=\"#tab-ff5c4c88a031ed0ef67\"><h4 class=\"fusion-tab-heading\">FASE 2<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase2\" id=\"tab-ff5c4c88a031ed0ef67\">\n<h1 style=\"text-align: center; font-size: 40px !important;\"><span style=\"color: #60697a;\">ESTRAT\u00c8GIA<\/span><\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #60697a;\">Crear una estrat\u00e8gia de PPC i un pla de projecte que defineixi amb claredat les prestacions i els objectius de negoci mesurables<\/span><\/h1>\n<h2>Estrat\u00e8gia de Paid Search<\/h2>\n<p>Definir Paid search, display i campanyes de rem\u00e0rqueting, redactat de l&#8217;anunci, recomanacions de landing pages, metodologies de segmentaci\u00f3 i pressupost recomanat.<\/p>\n<h2>Planning del mesurament<\/h2>\n<p>Documentar objectius mesurables a curt termini i llarg termini per a avaluar el rendiment de la campanya<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-34510269f5eb815641e\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase3\" href=\"#tab-34510269f5eb815641e\"><h4 class=\"fusion-tab-heading\">FASE 3<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase3\" id=\"tab-34510269f5eb815641e\">\n<h1 style=\"text-align: center; font-size: 40px !important;\"><span style=\"color: #60697a;\">CREACION DE LA LANDING PAGE I CONFIGURACI\u00d3 DE LA CAMPANYA<\/span><\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #60697a;\">Aplicar les recomanacions de la p\u00e0gina de dest\u00ed de l&#8217;estrat\u00e8gia de cerca de pagament a trav\u00e9s del desenvolupament o la col\u00b7laboraci\u00f3 amb el client<\/span><\/h1>\n<h2>Disseny de la landing page (opcional)<\/h2>\n<p>Crear dissenys de landing pages per a una \u00f2ptima conversi\u00f3 amb fortes anomenades a l&#8217;acci\u00f3 per a campanyes recentment definides<\/p>\n<h2>Configuraci\u00f3 de campanya<\/h2>\n<p>Crear o editar les campanyes existents basats en l&#8217;estrat\u00e8gia de cerca de pagament.<\/p>\n<h2>Implementaci\u00f3 de la Landing Page<\/h2>\n<p>Crear \/ Editar landing pages per a les noves campanyes i garantir que el seguiment de conversions s&#8217;implementa i es redueix al m\u00ednim el temps de c\u00e0rrega de p\u00e0gina<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ea5c7400507b5a33326\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase4\" href=\"#tab-ea5c7400507b5a33326\"><h4 class=\"fusion-tab-heading\">FASE 4<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase4\" id=\"tab-ea5c7400507b5a33326\">\n<h1 style=\"text-align: center; font-size: 40px !important;\"><span style=\"color: #60697a;\">OPTIMITZACI\u00d3<\/span><\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #60697a;\">Controlar i ajustar les campanyes basades en el rendiment de les paraules clau, p\u00e0gines de dest\u00ed i el text de l&#8217;anunci<\/span><\/h1>\n<h2>Ajustos a curt termini<\/h2>\n<p>Canviar les ofertes, anuncis i p\u00e0gines de dest\u00ed mitjan\u00e7ant indicadors de rendiment a curt termini (di\u00e0riament o cada pocs dies)<\/p>\n<h2>Ajustos de la campanya<\/h2>\n<p>Fer canvis globals en la campanya sobre la base de les tend\u00e8ncies que s&#8217;identifiquen amb el temps (setmanal o quinzenal)<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-bbe603c8be5e927caa0\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-fase5\" href=\"#tab-bbe603c8be5e927caa0\"><h4 class=\"fusion-tab-heading\">FASE 5<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-fase5\" id=\"tab-bbe603c8be5e927caa0\">\n<h1 style=\"text-align: center; font-size: 40px !important;\"><span style=\"color: #60697a;\">AN\u00c0LISI I INFORME<\/span><\/h1>\n<h1 style=\"text-align: center; font-size: 20px !important;\"><span style=\"color: #60697a;\">Pla de presentaci\u00f3 d&#8217;informes peri\u00f2dics que inclou l&#8217;an\u00e0lisi de rendiment de la campanya, KPI i seguiment d&#8217;objectius i ajustar projecte basat en resultats<\/span><\/h1>\n<h2>Informe de rendiment mensual<\/h2>\n<p>Documentar l&#8217;estat actual dels objectius, m\u00e8triques de campanya, tasques completades i pla per al mes seg\u00fcent<\/p>\n<h2>Informe Quadrimestral<\/h2>\n<p>Visi\u00f3 global de la campanya i ajustos en el pla del projecte sobre la base dels resultats obtinguts<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:left top;--awb-border-sizes-top:1ppx;--awb-border-sizes-bottom:1ppx;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#c6c6c6;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:65px;--awb-padding-bottom:50px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"http:\/\/www.eduweb.es\/wp-content\/uploads\/2014\/06\/bkgd_bw2.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h1 style=\"text-align: center; font-size: 36px !important;\">CLAUS PER A UNA REEIXIDA <span style=\"color: #a0d3f8;\">CAMPANYA DE PPC<\/span><\/h1>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3>Correcta selecci\u00f3 de paraules clau<\/h3>\n<p>Les paraules clau objectiu (i que pagues per \u00e9llas) han de referir-se al que est\u00e0s oferint en la teva p\u00e0gina web. Si ets un detallista, assegura&#8217;t que les persones que estan buscant els productes que embenis s\u00f3n canalitzades directament a una p\u00e0gina en la qual es faciliti la compra.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h3>Controlar l&#8217;experi\u00e8ncia de cerca<\/h3>\n<p>Serveix per a aconseguir que el teu anunci es dirigeixi a l&#8217;audi\u00e8ncia adequada. Una altra molt diferent \u00e9s que l&#8217;anunci sigui prou informatiu, creatiu o atraient perqu\u00e8 obligui els clients potencials a fer clic. De la mateixa manera, nom\u00e9s perqu\u00e8 alg\u00fa acabi en la teva p\u00e0gina web no significa que vagi a trobar el que est\u00e0 buscant; \u00e9s important, per tant, que la p\u00e0gina de dest\u00ed de l&#8217;anunci o d&#8217;aterratge (landing page), tingui molta rellev\u00e0ncia ja sigui per als termes de cerca i\/o per a les expectatives generades per l&#8217;anunci.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><h3>Entendre alguns conceptes econ\u00f2mics abans de comen\u00e7ar<\/h3>\n<p>Aix\u00f2 pot sonar una mica rar, per\u00f2 si est\u00e0s planejant gasta 1000\u20ac en una campanya de pagament per clic, assegura&#8217;t que est\u00e0 generant ingressos suficients per a justificar tant d&#8217;esfor\u00e7 econ\u00f2mic. La bona not\u00edcia \u00e9s que pots controlar els teus costos en l\u00ednia mitjan\u00e7ant l&#8217;adhesi\u00f3 a un pressupost estricte. Si per exemple,\u00a0limites la teva campanya a 100\u20ac per dia,\u00a0els teus anuncis desapareixeran tan aviat com a abastos el teu pressupost diari i despr\u00e9s es repr\u00e8n l&#8217;endem\u00e0. No obstant aix\u00f2, si est\u00e0s invertint\u00a020\u20ac a vendre una camisa de 15\u20ac, no importa quantes vegades al dia passi;\u00a0 est\u00e0s perdent diners.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><h3>Usar les mesures per a avan\u00e7ar-se als esdeveniments<\/h3>\n<p>El genial d&#8217;una campanya de pagament per clic \u00e9s que podem controlar immediatament els resultats. Aix\u00f2 et dona l&#8217;oportunitat de fer\u00a0proves A \/ B d&#8217;anuncis, paraules clau i p\u00e0gines de dest\u00ed. Tamb\u00e9 et dona l&#8217;oportunitat d&#8217;acabar r\u00e0pidament les campanyes amb baix rendiment o potenciar les que funcionen millor per a tu.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:1ppx;--awb-border-sizes-bottom:1ppx;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#c6c6c6;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:65px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:30px;\"><h1 style=\"text-align: center; font-size: 32px !important;\">ORIENTACI\u00d3 MILLORADA <span style=\"color: #a0d3f8;\">AMB LA COMERCIALITZACI\u00d3 DEL PPC<\/span>&lt;\/h<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;\"><\/h1>\n<h4>Un altre gran avantatge de la Publicitat de Pagament per Clic \u00e9s la flexibilitat que ofereix en termes de lliurament. Hi ha una s\u00e8rie de t\u00e8cniques de PPC que pots utilitzar per a dirigir-te a un p\u00fablic que probablement \u00e9s el teu p\u00fablic objectiu:<\/h4>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-key fas circle-yes\" style=\"--awb-circlebordersize:1px;--awb-font-size:48.4px;--awb-width:96.8px;--awb-height:96.8px;--awb-line-height:94.8px;--awb-margin-top:0;--awb-margin-right:0;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:center;\"><\/i><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Selecci\u00f3 de paraules clau<\/h4><\/div><div class=\"fusion-text fusion-text-9\"><p>Seleccionar las palabras claves adecuadas mediante una investigaci\u00f3n apropiada ayudar\u00e1 a atraer a los visitantes que son susceptibles de estar interesados en los productos y servicios de tu web.<\/p>\n<h4><strong>Relevancia:<\/strong><\/h4>\n<p>Es muy importante que las palabras seleccionadas sean relevantes para tu empresa. Nada molesta m\u00e1s a un visitante que ser dirigido a un sitio que no tiene nada que ver con su b\u00fasqueda. Aunque el usuario se vaya inmediatamente, tu pagar\u00e1s por su visita. Como resultado, cada p\u00e1gina de destino o landing page PPC debe ser muy relevante para la palabra clave que apunta hacia ella y as\u00ed obtendr\u00e1s un mejor retorno de la inversi\u00f3n (ROI)<\/p>\n<h4><strong>Opciones de concordancia:<\/strong><\/h4>\n<p>Puedes especificar si hacer una oferta con palabras clave de concordancia amplia que se mostrar\u00e1n para cualquier variaci\u00f3n de una palabra clave (por ejemplo, todo lo que incluye la palabra clave &#8220;dise\u00f1o web&#8221;), o utilizar una\u00a0frase y palabra exacta. Tambi\u00e9n puedes especificar\u00a0palabras clave negativas que no deseas que aparezcan (por ejemplo, como palabra clave negativa <strong>&#8220;trabajos&#8221;<\/strong> En un grupo de anuncios con concordancia amplia que sea &#8220;dise\u00f1o web&#8221; mostrar\u00e1 tu anuncio para la frase &#8220;empresa de dise\u00f1o web&#8221; pero no para &#8220;<strong>trabajos<\/strong> de dise\u00f1o web &#8220;<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-clock far circle-no\" style=\"--awb-font-size:60px;--awb-margin-top:0;--awb-margin-right:0;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:center;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Timing<\/h4><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:center;\"><p>PPC et permet lliurar anuncis en les hores punta per a trobar clients i clients potencials. Utilitzant les dades de AdWords en conjunt amb les dades de Google Analytics, pots esbrinar quan \u00e9s m\u00e9s probable aconseguir clients potencials de Pagament per clic i gastar m\u00e9s del teu pressupost durant les millors hores i menys fora de l&#8217;horari que no t&#8217;interessa. Si el teu negoci no est\u00e0 obert uns certs dies, tamb\u00e9 es poden ajustar les campanyes perqu\u00e8 no atreguin a les vendes potencials que no ser\u00e0s capa\u00e7 de tancar.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-flag fas circle-yes\" style=\"--awb-circlebordersize:1px;--awb-font-size:48.4px;--awb-width:96.8px;--awb-height:96.8px;--awb-line-height:94.8px;--awb-margin-top:0;--awb-margin-right:0;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:center;\"><\/i><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Target geogr\u00e0fic<\/h4><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:center;\"><p>Si nom\u00e9s est\u00e0 buscant atreure\u00a0 clients locals, es pot especificar que el teu anunci s&#8217;executi\u00a0 dins del teu ve\u00efnat, ciutat o estat (per exemple, Dentista Barcelona)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-12199","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/12199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/comments?post=12199"}],"version-history":[{"count":11,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/12199\/revisions"}],"predecessor-version":[{"id":19921,"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/pages\/12199\/revisions\/19921"}],"wp:attachment":[{"href":"https:\/\/www.eduweb.es\/ca-ES\/wp-json\/wp\/v2\/media?parent=12199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}